The NFB has a unique role in providing Canadians with innovative, challenging Canadian content that would otherwise not be available. With increased competitiveness and market pressures and with the rapid and far-reaching impacts of the digital revolution, the private sector in Canada is unable to take the creative, financial and technological risks that must be taken for Canada to remain at the forefront of the cultural industry. By testing the creative possibilities of new technologies, tackling tough issues of concern or enabling distribution into remote communities, the NFB provides Canadians and the Canadian industry with new opportunities and contributes to a vibrant Canadian culture and heritage.