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HEAD, MARKETING AND AUDIENCES DEVELOPMENT

Are you passionate about great storytelling, about exploring the issues that matter, about pushing the boundaries in new audiovisual experiences? So are we. As Canada’s public producer and distributor, the National Film Board has been telling the country’s stories and pioneering breakthroughs in virtually every field of audiovisual content since 1939. But to do this, we need a team that truly reflects the richness and diversity of Canada. If you’d like to be a part of this team—and part of the NFB’s incredible legacy—we’d love to hear from you.

In keeping with the NFB’s commitment to providing a Canadian lens on the world while combatting racism and systemic discrimination, among the qualified applicants, preference will be given to individuals with firsthand experience with such issues, notably members of underrepresented communities such as First Nations, Métis, Inuit, Black or racialized groups, persons of colour, and/or persons with a disability. 

YOUR OPPORTUNITY 
  • The unique, permanent and full-time position of Marketing and Audiences Head, in the Distribution, Communication and Marketing Division.
  • Once COVID-19 restrictions are eased, you’ll be based in our accessible downtown Toronto office and will be part of an exciting and dynamic workplace, where a number of ambitious projects are currently underway. 
  • Your role will be to: 
    • Contributes to strategic marketing planning (overall marketing plan) by devising and implementing effective and original strategies aimed at attaining the audience and revenue objectives associated with projects. 
    • See to the planning, management, supervision and analysis of all the department’s marketing plans for projects, in collaboration with the other departments involved.
    • Oversee the promotional and advertising actions for each project and follows up with suppliers, as needed.
    • Ensure the consistency of the actions included in marketing plans for the attainment of audience objectives, in collaboration with other departments.
    • Direct the development and implementation of their staff’s marketing objectives and strategies.  
    • Establish innovative marketing strategies, plans and partnerships that support the exploration of new markets, audiences and external financing. 
    • Carry out public relations activities aimed at developing business contacts to help conduct the campaigns under their responsibility. 
    • Coordinate the financial, material and human resources and the harmonization of communication, marketing and promotional strategies and actions for productions.
    • Ensure constant communication and collaboration with the production teams throughout the planning and implementation of marketing plans for projects.   
    • Evaluate the relevance of new productions for screenings in communities and at other public events in Canada or abroad; suggests different strategies for the distribution of works with community potential and ensures that their team implements the resulting plans. Oversee the Canada-wide program of public screenings, in English or French, in community settings such as cultural centres, public libraries, museums and elsewhere, and makes improvements to more effectively reach certain communities (remote regions, OLMCs). 
    • Evaluate the results and effectiveness of the strategies deployed and revises them as needed to attain the established objectives and/or make needed adjustments.
  • You’ll earn a salary in the range of $98,709 to $128,685 and enjoy a variety of employee benefits—medical and dental insurance, a pension plan, paid leaves, and much more.
  • You’ll collaborate with our in-house experts in a variety of fields, from business affairs to post-production, marketing and distribution, publicity and communications, education, and more.
ABOUT YOU 
  • You hold a university degree in marketing, communications, public relations or equivalent with a minimum of eight (8) years of relevant experience. 
  • You bring a strong knowledge of marketing and promotion of cultural products.
  • You have a minimum of three (3) years’ experience in team personnel management.
  • You have a strong knowledge and understanding of underrepresented communities across Canada and are culturally competent.
  • You understand, communicate with, and effectively interact with people across cultures.
  • You’re proficient in the MS Office suite (Outlook, Word, Excel, PowerPoint).
  • You’re fluent in English, both orally and in writing, and your proficiency in French oral and written communication would be an asset.
At the National Film Board, our work is guided by our core values, which include respect, diversity, generosity, integrity, courage and empowerment.

The NFB has been a leader in greater diversity and inclusion in Canadian cinema and new media—but we know we need to do more to address inequities and systemic racism against Indigenous people and racialized/visible-minority groups, people with disabilities, women, and people in the LGBTQ2 community.

We are committed to ensuring that our organization, creative partners and workforce reflect diverse points of view. We are committed to addressing this by building a skilled, diverse workforce that better reflects Canadian society. Therefore, we prioritize employment equity and encourage candidates to voluntarily indicate in their cover letter if they identify as a member of a First Nations group, Métis, Inuit, Black, racialized or a person of colour, a woman, and/or a person with a disability.  

The NFB is also committed to developing inclusive, barrier-free selection processes and work environments. Feel free to advise us of any accommodation needs.
 
If you’re interested in this position and have the qualifications above, we invite you to apply in writing, including a copy of your resumé, to rh-hr@nfb.ca, BY JANUARY 24, 2021, citing competition number JS-00148027. 
 
Please note that only applicants selected for an interview will be contacted.