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Marketing & Engagement Manager, Ocean School

Are you passionate about great storytelling, about exploring the issues that matter, about pushing the boundaries in new audiovisual experiences? So are we. As Canada’s public producer and distributor, the National Film Board has been telling the country’s stories and pioneering breakthroughs in virtually every field of audiovisual content since 1939. But to do this, we need a team that truly reflects the richness and diversity of Canada. If you’d like to be a part of this team—and part of the NFB’s incredible legacy—we’d love to hear from you.

In keeping with the NFB’s commitment to providing a Canadian lens on the world while combatting racism and systemic discrimination, among the qualified applicants, preference will be given to individuals with firsthand experience with such issues, notably members of underrepresented communities such as First Nations, Métis, Inuit, Black or racialized groups, persons of colour, and/or persons with a disability. 

YOUR OPPORTUNITY 
  • The unique, temporary (possibility of extension after 3 years) and full-time position of Marketing & Engagement Manager, in the Distribution, Communication and Marketing Division.
  • Once COVID-19 restrictions are eased, you’ll be based in our accessible downtown office (Toronto, Montreal, Moncton or Halifax) and will be part of an exciting and dynamic workplace, where a number of ambitious projects are currently underway. 
  • Your role will be to: 
    • Collaborate with their leadership, supports efforts to identify, establish and maintain partnerships. 
    • Develop and execute a strategic approach to increasing the awareness, reach and use of Ocean School through marketing, communications and outreach pathways, with an emphasis on digital and affinity marketing.
    • Work with Ocean School’s communications officer to shape external communications, including the website, news media, collateral materials, presentations and social media channels. As required, liaises with media.
    • Oversee work to overhaul the Ocean School website to improve usability by sharing client or user feedback with relevant stakeholders.
    • Collaborate closely with Ocean School’s outreach staff on identifying and prioritizing outreach activities, including attending select events and facilitating product presentations.
    • Gather market insights through Google Analytics and other pathways to inform marketing and communications activities. 
    • Facilitate ongoing communication with internal and external collaborators to integrate and leverage data sources (e.g., analytics and other tools) to better understand how we can improve the usability, performance and impact of Ocean School resources. 
    • Contribute to establishing a coordinated effort and maximizing the leveraging of internal and external collaborators.
  • You’ll earn a salary in the range of $72,687 to $92,027 and enjoy a variety of employee benefits—medical and dental insurance, a pension plan, paid leaves, and much more.
  • You’ll collaborate with our in-house experts in a variety of fields, from business affairs to post-production, marketing and distribution, publicity and communications, education, and more.
ABOUT YOU 
  • You hold a university degree in marketing, communications, or an equivalent combination of training and experience;
  • You have a minimum of five (5) years’ experience in affinity marketing and partnership development, ideally within a cultural, philanthropic or non-profit organization;
  • You have a direct experience working with educational or technology-based products; 
  • You bring experience in developing and using data to inform continuous improvement and decision-making; 
  • You have a strong knowledge and understanding of underrepresented communities across Canada and are culturally competent.
  • You understand, communicate with, and effectively interact with people across cultures.
  • You have a strong understanding of, Google Analytics and in office software (MS Office, Google suite) and knowledge of database-management systems.
  • You’re fluent in English both orally and in writing. 
At the National Film Board, our work is guided by our core values, which include respect, diversity, generosity, integrity, courage and empowerment.

The NFB has been a leader in greater diversity and inclusion in Canadian cinema and new media—but we know we need to do more to address inequities and systemic racism against Indigenous people and racialized/visible-minority groups, people with disabilities, women, and people in the LGBTQ2 community.

We are committed to ensuring that our organization, creative partners and workforce reflect diverse points of view. We are committed to addressing this by building a skilled, diverse workforce that better reflects Canadian society. Therefore, we prioritize employment equity and encourage candidates to voluntarily indicate in their cover letter if they identify as a member of a First Nations group, Métis, Inuit, Black, racialized or a person of colour, a woman, and/or a person with a disability.  

The NFB is also committed to developing inclusive, barrier-free selection processes and work environments. Feel free to advise us of any accommodation needs.

If you’re interested in this position and have the qualifications above, we invite you to apply in writing, including a copy of your resumé, to rh-hr@nfb.ca, BY JANUARY 24, 2021, citing competition number JS-00021301. 

Please note that only applicants selected for an interview will be contacted.