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The fourth part of the Corporation series looks at the  management of cultural conflict: how a major Canadian corporation comes to grips with one of the principal challenges it faces--the bilingual, bicultural nature of the Québec society in which it is headquartered. A close and remarkably candid view of how the president, Sam Steinberg, and his top and middle management handle a problem with parallels far beyond the borders of Québec. Other films in the series are: 1.Growth, 2. Real Estate, 3.International Operations, 5. The Market, 6. Motivation, 7. After Mr. Sam.

1973, 28 min 44 s