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A new breed of cowboy, one with a Master's degree in Business Administration, is gradually phasing out the old romantic image. But in British Columbia's beautiful Nicola Valley a few cowpunchers still remember the good old days and, when they can, relive them. This is a look at the cowboy's life in transition as the demands of the marketplace streamline the cattle industry.

1974, 27 min 20 s

Of Cows and Cowboys