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The film outlines the reasons for attending an international trade fair: to expand a distribution network, to gauge the market's needs, and to exhibit products. But because of the expense of participating in international trade fairs, many companies could not attend without the financial aid of the Department of Industry, Trade and Commerce, which has designed a program to promote participation. A useful film for businesses with a desire to reach international markets.

1981, 15 min 43 s

«Allons à la foire!»