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An account of trends in food merchandising. Fred Davis takes us on a mouth-watering tour of a supermarket, where fresh, frozen and canned produce from all over the world finds its orderly way onto shelves and into shopping baskets. We learn how chain stores developed after the turn of the century, find out how home freezers are now used, and visit an independent grocer whose customers treat him as an old friend. We tour a mammoth supermarket warehouse to watch the processing of various products as they are sorted and packaged.

1955, 30 min