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The Bomb Under the World

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An ornately decorated elephant leads a parade through an Indian village. A religious holiday? No, a promotional campaign for soap. Consumer society is coming, and India's growing population is looking westward, demanding the same goods and a similar living standard. And why shouldn't they? But what are the broader consequences of Western-style consumerism taking hold in large developing countries?

1994, 51 min 27 s

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