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Reading TV

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Watching TV: Through a meaningful hail of bullets, flying glass and bloodshed, this animated film poses many profound questions about watching and responding to TV violence. Its images and sounds are disturbing and provocative, forcing viewers to examine what, why and how they watch TV, and to examine the effects of television violence on themselves and others (4 min. 57 sec.).

TV Sale: The opening pitch of the television salesman pretty well establishes the tone of this pithy animation film: a solid-state model guarantees high-quality entertainment. This film is an entertaining, incisive and horrifying satire on some of the material that is disgorged via the "boob tube" (10 min. 23 sec.).

The Bronswik Affair: A very funny yet deadly serious film, it demonstrates the effectiveness of advertising in motivating people to buy products they don't need. It entertains through the comic appeal of its characters and the baroque situations they fall prey to. It also lays bare some facts about the excesses of consumerism prompted by a steady flow of commercials (23 min. 25 sec.).

Toys: It begins with the faces of children outside a toy store window at Christmas--but then the war toys appear and we realize that some games are played for keeps. This film has no commentary, but it is easy to see what it aims to show: war toys do not necessarily make warriors, but it is possible that they give a false glamour to the deadly pursuit. With toys that keep up with times, this film creates a battle that is all too real and frightening (7 min. 46 sec.).

T.V. Tango: Four children who have picked up all sorts of annoying behaviour from watching television decide instead to create their own games. This animated film for five- to eight-year-olds is intended to awaken children's critical sense regarding the media messages aimed at them (3 min. 44 sec.).

1996, 50 min 14 s

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