Pink Ribbons, Inc.
Breast cancer has become the poster child of cause-related marketing
campaigns. Countless people walk, run and shop for the cure. Each year,
millions of dollars are raised in the name of breast cancer, but where does
this money go and what does it actually achieve?
Directed by Léa Pool and produced by Ravida Din, Pink Ribbons, Inc. is a feature documentary from the National Film Board of Canada that shows how the devastating reality of breast cancer, which marketing experts have labeled a “dream cause,” has become obfuscated by a shiny, pink story of success.
2011, 97 min 43 s
Also available in French
Also available under
TV ONTARIO (E)
May 14 2016 at 03:00 AM
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