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Pink Ribbons, Inc.

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Breast cancer has become the poster child of cause-related marketing campaigns. Countless people walk, run and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? 

Directed by Léa Pool and produced by Ravida Din, Pink Ribbons, Inc. is a feature documentary from the National Film Board of Canada that shows how the devastating reality of breast cancer, which marketing experts have labeled a “dream cause,” has become obfuscated by a shiny, pink story of success.

2011, 97 min 43 s

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THE DOCUMENTARY CHANNEL (HNE)THE DOCUMENTARY CHANNEL (HNE)
June 24 2017 at 10:00 PM

THE DOCUMENTARY CHANNEL (HNE)THE DOCUMENTARY CHANNEL (HNE)
June 25 2017 at 04:00 AM

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