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The Coca Cola Conquest - Part I: The Big Sell

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Coke sheds its patent-medicine image to become first the drink for young moderns and ultimately the most recognized brand name in the world, spawning numerous imitators—including Pepsi, which is just another cola until it targets the “Pepsi Generation.” With Pepsi’s launch of the Michael Jackson campaign, the Cola Wars explode.

1998, 51 min