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Highrise - Universe Within - Mumbai - Campa Cola

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The families living at the Campa Cola compound have waged a highly successful social media campaign to save their buildings from demolition. The developers who built their buildings years ago illegally added extra floors to it.  Now, this tightly knit community has to deal with the outcome of this practice, common in India.  Led by a group of youth, the Save Campa Cola campaign has been in the headlines of all major media in India and even trended on Twitter.

2015, 03 min 14 s

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