A drawing of a young boy with an oversized head, a character from BLA BLA, an interactive website produced by Vincent Morisset in 2011.

Press Releases & Media Kits

NFB Toronto Mediatheque announces new space dedicated to interactive cinema and storytelling

Press release

2011/03/03


Toronto, March 3, 2011 – In keeping with the National Film Board of Canada's commitment to digital production, and reflecting the evolution of audiences into dynamic participants, the eastern section of the NFB Mediatheque in Toronto is currently being transformed into an interactive hub that will provide new ways to connect with the NFB.

Its redesign guided by the principle of engaging and communicating with Canadians, this area of the Mediatheque will soon offer access to NFB.ca, where visitors can check out recent web-based projects via the NFB Interactive portal, the Online Screening Room featuring more than 1,800 streaming films, and news and information about the NFB.

This flexible new space will also be outfitted with ceiling-mounted projectors, floor-to-ceiling screens and a state-of-the-art audio system, providing a venue for innovative new content such as participatory programming and immersive multimedia installations based on NFB online productions. The space will also host exhibits and screenings; its resources will be creatively incorporated into the Mediatheque's many workshops and camps, and it can be tailored for private event rental.

A webcam-enhanced touchscreen will allow the public to further connect with the NFB and record instant feedback on their experience such as film reviews, workshop recommendations and programming suggestions.

Visitors will continue to enjoy over 5,500 NFB titles on free digital viewing stations, and services and events at the Mediatheque will not be affected. This new area will open to the public in early April, 2011.


About the National Film Board of Canada

Canada’s public film producer and distributor, the National Film Board of Canada creates social-issue documentaries, auteur animation, alternative drama and digital content that provide the world with a unique Canadian perspective. The NFB is expanding the vocabulary of 21st-century cinema and breaking new ground in form and content through community filmmaking projects, cross-platform media, programs for emerging filmmakers, stereoscopic animation – and more. It works in collaboration with creative filmmakers, digital media creators and co-producers in every region of Canada, with Aboriginal and culturally diverse communities, as well as partners around the world. Since the NFB’s founding in 1939, it has created over 13,000 productions and won over 5,000 awards, including 12 Oscars and more than 90 Genies. The NFB’s new website features almost 2,000 productions online, and its iPhone and iPad apps are among the most popular and talked about downloads. Visit NFB.ca today and start watching.

About the National Film Board of Canada

The NFB Mediatheque is a one-of-a-kind multimedia facility in the heart of Toronto's Entertainment District, a centre for media literacy and a public access point for films from the NFB and around the world. We offer over 5,000 NFB titles on digital viewing stations, screenings of great films in our theatre, educational workshops, special events and a boutique with NFB DVDs to buy or rent. For more information, visit NFB.ca/mediatheque or call 416-973-3012.

– 30 –


Information:

Jennifer Mair, NFB Publicist
Phone: 416-954-2045
Cell: 416-436-0105
E-mail: j.mair@nfb.ca
Twitter: @NFB_Jennifer