A drawing of a young boy with an oversized head, a character from BLA BLA, an interactive website produced by Vincent Morisset in 2011.

Press Releases & Media Kits

National Film Board of Canada at MIPDoc/MIPTV with interactive content and Digital Emmy nomination

Press release


NFB’s leadership in interactive media on display at global entertainment market

Montreal, March 29, 2010 – For the first time, the National Film Board of Canada (NFB) is at the MIPDoc and MIPTV global entertainment markets with a wide array of interactive productions available for content and format licensing.

The NFB’s reputation for excellence is on display with titles like HIGHRISE/Out My Window, already licensed to SBS Australia’s website sbs.com.au, and nominated for an International Digital Emmy, presented April 4 at MIPTV. Planet Green has also acquired rights to the NFB interactive production The Test Tube, which will launch on Earth Day (April 22) on the planetgreen.com and Treehugger.com websites.

With storytelling at its most compelling, NFB interactive content explores the frontiers of non-fiction across a range of innovative formats.

In addition, the NFB will be awarding the best “Smart Phone Apps for Youth Engagement” as part of MIPTV’s Content 360 Competition. The NFB is searching for digital producers and interactive creators to submit a proposal for a mobile app that will build on its work exploring sexual stereotypes and the hyper-sexualisation of preteens and teens in media. Content 360 winners will be announced at MIPTV.

Interactive content at MIP

The NFB is showcasing 14 of its acclaimed interactive productions this year at MIPDoc and MIPTV. Highlights include:

HIGHRISE/ Out My Window, winner of the first-ever IDFA DocLab Award for Digital Storytelling at the International Documentary Film Festival Amsterdam, and a chronicle of life inside the most common urban structure of our age: the high-rise apartment block. Auteur documentarian Katerina Cizek combines interactive 360° photography, text and music to craft 49 incisive vignettes, set in 13 cities around the world. HIGHRISE/ Out My Window is nominated for an International Digital Emmy in the category of Digital Program: Non-fiction. HIGHRISE/ Out My Window is available for content licensing.

Winner of the Grafika Grand Prize for Event/Entertainment/Culture Website, Holy Mountain! provides an interactive tour through one of the world’s great urban parks, delving into its rich history, symbolism and appeal. Format licensing is available for Holy Mountain!, which is adaptable to interactive projects on public spaces and landmarks. Holy Mountain! was created by Hélène de Billy and Gilbert Duclos, with Montreal-based web design firm Departement. 

The Test Tube features legendary Canadian environmental activist and scientist David Suzuki in a powerful interactive parable about our species’ insatiable appetite and the crowded little planet we call home. Making ingenious use of live Twitter feeds, Suzuki employs a simple scientific observation to expose the suicidal folly of “growth ideology,” while bringing environmental education to the Web with stylish and compelling effect. Produced by Loc Dao, The Test Tube has garnered numerous awards, including two Applied Arts Magazine Awards. The Test Tube is available for content licensing. 

My Tribe Is My Life takes us into the worlds of eight music fans, exploring how the Internet transforms their relationships and helps forge their identities. This interactive documentary examines how young people on the fringes are using the Web to connect with others who share their tastes in music and clothing, as well as their social codes and values. My Tribe Is My Life is produced by Web director Alex Leduc of Atelier Deux Huit Huit and NFB interactive producer Hugues Sweeney. It’s an ideal format, available for licensing for any niche culture whose collective identity is tied to the Internet.

About the NFB

Canada’s public film producer and distributor, the National Film Board of Canada creates social-issue documentaries, auteur animation, alternative drama and digital content that provide the world with a unique Canadian perspective. The NFB is expanding the vocabulary of 21st-century cinema and breaking new ground in form and content through community filmmaking projects, cross-platform media, programs for emerging filmmakers, stereoscopic animation – and more. It works in collaboration with creative filmmakers, digital media creators and co-producers in every region of Canada, with Aboriginal and culturally diverse communities, as well as partners around the world. Since the NFB’s founding in 1939, it has created over 13,000 productions and won over 5,000 awards, including 12 Oscars and more than 90 Genies. Its NFB.ca Screening Room features almost 2,000 productions online, including high-definition and 3D films. The NFB also puts the experience of cinema into the hands of Canadians everywhere through its acclaimed mobile apps for the iPhone, iPad, and now, Canada’s first film app for the Android platform.



Pat Dillon, NFB Publicist
Telephone: 514-283-9411
Cell: 514-206-1750
E-mail: p.a.dillon@nfb.ca