A drawing of a young boy with an oversized head, a character from BLA BLA, an interactive website produced by Vincent Morisset in 2011.

Press Releases & Media Kits

National Film Board of Canada launches enhanced iPad app

Press release

2011/03/29


iTunes Canada's iPad App of the Week


Montreal, March 29, 2011 – The National Film Board of Canada is making app news once again with the release of version 2.0 of NFB Films for the iPad—selected by iTunes Canada as the iPad App of the Week.

This latest release comes just weeks after the NFB launched this country's first film app for the Android platform.

NFB Films for the iPad will offer new features:
·    A sleek new design
·    Enhanced performance and stability
·    The ability to support multi-tasking
·    A Watch Later feature (save a film for 48 hours and watch it outside a Wi-Fi zone) that loads films in the background
·    Streaming of NFB films over Airplay to your Apple TV

For those trying out the app for the first time, the basic features include:
·    More than 2000 movies available for free streaming
·    A Kids' channel with fun and educational content for children
·    Ability to browse films by channels (thematically curated content)
·    Ability to search for films by title
·    Bookmarking capability so you can keep all your favourite films together

The NFB's iPad app was initially launched in the summer of 2010, and based on its acclaimed iPhone app. In just over two years, NFB digital platforms have garnered accolades and awards and put Canadian cinema into the hands of audiences everywhere, with more than ten million views to date.


About the NFB

Canada’s public film producer and distributor, the National Film Board of Canada creates social-issue documentaries, auteur animation, alternative drama and digital content that provide the world with a unique Canadian perspective. The NFB is expanding the vocabulary of 21st-century cinema and breaking new ground in form and content through community filmmaking projects, cross-platform media, programs for emerging filmmakers, stereoscopic animation – and more. It works in collaboration with creative filmmakers, digital media creators and co-producers in every region of Canada, with Aboriginal and culturally diverse communities, as well as partners around the world. Since the NFB’s founding in 1939, it has created over 13,000 productions and won over 5,000 awards, including 12 Oscars and more than 90 Genies. Its NFB.ca Screening Room features almost 2,000 productions online, including high-definition and 3D films. The NFB also puts the experience of cinema into the hands of Canadians everywhere through its acclaimed mobile apps for the iPhone, iPad, and now, Canada’s first film app for the Android platform.


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Information:

Jennifer Mair, NFB publicist
Telephone: 416-954-2045
Cell: 416-436-0105
E-mail: j.mair@nfb.ca