A drawing of a young boy with an oversized head, a character from BLA BLA, an interactive website produced by Vincent Morisset in 2011.

Press Releases & Media Kits

HOLY MOUNTAIN! site takes its final form

Press release

2011/04/05


HOLYMOUNTAIN.NFB.CA
The National Film Board of Canada's progressive interactive documentary


Montreal, April 5, 2011 – After six months of ongoing additions to the site, the interactive Web documentary Holy Mountain! assumes its final form in April with the posting of its last two video clips: The Trees and The Ten Commandments with Régine Robin.

Poetic and perceptive, this “living work” is a love letter to Montreal's Mount Royal. Through its innovative narrative, Holy Mountain! aims to highlight the persistence of the sacred in our secular society, explored through the mountain's symbolic sites and the rituals observed there.

Holy Mountain! also offers a window onto the cultural diversity of Quebec today. People of every creed and colour who love Mount Royal—gravestone engravers, a priest whose passion is religious imagery, modern medieval warriors, immigrant families, solitary strollers—responded generously to the project. The eclectic mix is further enriched with commentary from a number of Quebec personalities, including Dany Laferrière, Natalie Choquette, Marie Chouinard, Xavier Dolan and Josh “Socalled” Dolgin.

User contributions, ranging from personal snapshots to voicemail messages, comments shared through social networks and more, form one of the most vital components of the work. Online visitors are also the main protagonists of this vast interactive initiative. Web users should note that their contributions are still welcome, even though the project's video component is now complete.

This April on Holy Mountain!

Tall, leafy people
The Trees. In the heart of urban Montreal, Mount Royal is a place where city dwellers meet—a place filled with majestic trees that writer Brownyn Winchester considers neighbours and friends.

Sociologist and historian Régine Robin
The Ten Commandments with Régine Robin. Inspired by the commandment to “Honour your father and your mother so that your days may be long,” sociologist and historian Régine Robin explains Mount Royal's social and symbolic heritage.

Since September 21, 2010, Internet users have been able to explore Mount Royal in a whole new way through Holy Mountain!, an interactive documentary by Gilbert Duclos, Hélène de Billy and the Departement studio, produced by the National Film Board of Canada. The multimedia odyssey was designed to continually evolve through the addition of new video clips, images and messages. Online visitors are encouraged to take part in the process by downloading the site's content, sharing it through social networks and uploading their own, as well as contributing to the soundtrack by calling 1-877-55-SOUVENIR and leaving a voicemail message . . . so many ways in which their individual recollections can gradually enter the collective memory.


About the NFB

Canada’s public film producer and distributor, the National Film Board of Canada creates social-issue documentaries, auteur animation, alternative drama and digital content that provide the world with a unique Canadian perspective. The NFB is expanding the vocabulary of 21st-century cinema and breaking new ground in form and content through community filmmaking projects, cross-platform media, programs for emerging filmmakers, stereoscopic animation – and more. It works in collaboration with creative filmmakers, digital media creators and co-producers in every region of Canada, with Aboriginal and culturally diverse communities, as well as partners around the world. Since the NFB’s founding in 1939, it has created over 13,000 productions and won over 5,000 awards, including 12 Oscars and more than 90 Genies. Its NFB.ca Screening Room features almost 2,000 productions online, including high-definition and 3D films. The NFB also puts the experience of cinema into the hands of Canadians everywhere through its acclaimed mobile apps for the iPhone, iPad, and now, Canada’s first film app for the Android platform.


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Media relations

Pat Dillon, NFB Publicist
Telephone: 514-283-9411
Cell: 514-206-1750
E-mail: p.a.dillon@nfb.ca