A drawing of a young boy with an oversized head, a character from BLA BLA, an interactive website produced by Vincent Morisset in 2011.

Press Releases & Media Kits

National Film Board of Canada names Cory Generoux as Saskatchewan producer

Press release


Winnipeg, May 26, 2011 – The National Film Board of Canada (NFB) announced today that Cory Generoux will be joining the NFB as its new Saskatchewan producer, starting on May 31. Based in Regina, Generoux will also travel regularly to Saskatoon to connect with artists and communities in the province’s largest city, and spend time in central and northern Saskatchewan as well.

Generoux will be responsible for working with documentary, animation and digital media makers to bring stories and issues from Saskatchewan to the screen and the Web. His appointment is part of the ongoing and ambitious restructuring of the NFB’s Prairie operations that was begun last year.

Generoux, who lives in Regina, will work temporarily from the Canada Saskatchewan Production Studios, thanks to the support of the Saskatchewan Film and Video Development Corporation (SaskFilm). He will move to a small NFB office in the provincial capital later this year.

“The addition of Cory Generoux as our new producer in Saskatchewan will help us to increase film and new media production from the province and focus on the stories and issues of concern to Saskatchewan’s communities,” said Cindy Witten, Director General of NFB English Program. “This is an important step forward for the NFB in the Prairies—and part of a broader vision for bringing the NFB closer to the lives of Canadians everywhere.”

“Cory comes from a filmmaking background. He’s been a writer, a director and a producer for a number of years, now. Those skills, and the perspective he’s brought to all of his productions, mean that the NFB is hiring a unique and talented individual,” said David Christensen, Executive Producer of NFB North West Centre.

“I am deeply honoured to join and be a part of the NFB. For a documentary filmmaker, it is like being drafted to the NHL,” said the NFB’s new Saskatchewan producer, Cory Generoux. “The NFB has a long, proud history of telling the story of Canada through Canadians. Saskatchewan is ni’mikiwam, my homeland, and I am very grateful for the opportunity to continue to live and pursue my passion in my homeland in a meaningful way. I look forward to serving the people and the many great things that have yet to come.”

One of Generoux’s first steps in his new position will be to join North West Centre executive producer David Christensen when he makes his annual presentations to the cinema and digital media communities in Regina and Saskatoon in July.

Generoux was born and raised in Saskatchewan and is a registered band member of Sturgeon Lake First Nation. His credits include directing the acclaimed documentary Dogz Lyfe: Burdens of a Gangsta Rapper (2009), produced by Cooper Rock Pictures in association with Saskatchewan Communications Network and the Aboriginal Peoples Television Network. Dogz Lyfe was named Best Aboriginal Production at the Yorkton Film Festival and Outstanding Canadian Feature Documentary at the ReelWorld Film Festival.

Generoux served as co-director, director of photography and editor on the 2010 documentary Jim Brady: In the Footsteps of the Métis Leader, produced by Y’utthe Askiy Productions for APTN and SCN. He first worked with the NFB back in 2007, as one of the original participants in the First Stories program for emerging Aboriginal filmmakers in Saskatchewan, writing and directing the short film The Power of a Horse. Generoux is also a member of the comedy sketch trio Bionic Bannock Boys.

About the NFB

Canada's public producer and distributor, the National Film Board of Canada creates interactive works, social-issue documentaries, auteur animation and alternative dramas that provide the world with a unique Canadian perspective. The NFB is breaking new ground in form and content through interactive and mobile media, community filmmaking projects, programs for emerging filmmakers, stereoscopic film and more. It works in collaboration with creative filmmakers, digital media creators and co-producers in every region of Canada, with Aboriginal and culturally diverse communities, as well as partners around the world. Since the NFB's founding in 1939, it has created over 13,000 productions and won over 5,000 awards, including 2 Webbys, 12 Oscars and more than 90 Genies. Its NFB.ca Screening Room features over 2,000 productions online, including high-definition and 3D films. The NFB also puts the experience of cinema into the hands of Canadians everywhere through its acclaimed mobile apps for the iPhone, iPad and Android platforms, as well as a pre-loaded app in the new BlackBerry PlayBook.


For interviews and information

RoseAnna Schick, publicist               
National Film Board of Canada                
Telephone: 204-783-7600               
E-mail: rascreative@yahoo.ca                

Lily Robert, Head of Communications
National Film Board of Canada
Telephone: 514-283-3838
Cell.: 514-296-8261
E-mail: l.robert@nfb.ca