A drawing of a young boy with an oversized head, a character from BLA BLA, an interactive website produced by Vincent Morisset in 2011.

Press Releases & Media Kits

Pinkwashing, 3D Bodies and Progress: A banner year for the NFB at TIFF

Media kit

Press kit

One sheet

Surviving Progress
Press kit

Pink Ribbons, Inc.

Pink Ribbons, Inc.
Press kit

Meeting with Philippe Baylaucq

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Press release


Toronto, August 9, 2011 – The National Film Board of Canada (NFB) is thrilled to bring three world premieres to the Toronto International Film Festival (September 8–18, 2011): Léa Pool’s Pink Ribbons, Inc., a clear-eyed look at the worldwide cause-marketing machine behind corporate fundraising for breast cancer research; Philippe Baylaucq’s innovative, experimental 3D film ORA; and the co-production Surviving Progress, Mathieu Roy and Harold Crooks’ documentary inspired by Ronald Wright’s book A Short History of Progress.

Pink Ribbons?

Every year, hundreds of thousands of people walk, run and shop for “the cure.” Millions of dollars are raised in the name of breast cancer, but where does all the money go, and what is actually achieved? Award-winning Quebec filmmaker Léa Pool directs Pink Ribbons, Inc., which examines what many have called the “dream cause” of cause-related marketing. Produced by the NFB’s Ravida Din and inspired by Dr. Samantha King’s book  Pink Ribbons Inc.: Breast Cancer and the Politics of Philanthropy, the film juxtaposes footage from some of the biggest fundraising walks and runs in North America with uncompromising interviews with Dr. King and: writer and social critic Barbara Ehrenreich, author of the Harper’s magazine article “Welcome to Cancerland”; activist and Executive Director for Breast Cancer Action, Barbara Brenner; Nancy G. Brinker, CEO and founder of Susan G. Komen for the Cure, one of the world’s largest fundraising charities for breast cancer research; and Dr. Marc Hurlbert, Executive Director of the Avon Foundation Breast Cancer Crusade, which sponsors the Avon Walk for Breast Cancer.

Short and hot

The creative worlds of choreographer José Navas and filmmaker Philippe Baylaucq meet in ORA, a spectacular cinematic adventure in the great, innovative tradition of the NFB. The first film to use 3D thermal imaging, Baylaucq’s short follows six dancers with luminous bodies, exploring a world marked by the heat they produce. Produced by René Chénier, the film showcases never-before-seen images in a dance allegory that draws the viewer into the heart of the shifting space the dancers inhabit. ORA will screen in TIFF’s Short Cuts program.

Progress equals success?

Mathieu Roy and co-director Harold Crooks’ cinematic requiem to progress-as-usual, Surviving Progress, is inspired by Ronald Wright’s bestseller A Short History of Progress. Throughout human history, what seemed like progress often backfired. Some of the world’s foremost thinkers, activists, bankers and scientists challenge us to overcome “progress traps,” which destroyed past civilizations and lie treacherously embedded in our own. Surviving Progress is a co-production between Cinémaginaire, Big Picture Media Corporation and the NFB, and is produced by Daniel Louis and Denise Robert (Cinémaginaire) and Gerry Flahive (NFB), and executive produced by Mark Achbar and Betsy Carson (Big Picture Media Corporation), Silva Basmajian (NFB), Martin Scorsese and Emma Tillinger Koskoff.

About the NFB

Canada’s public producer and distributor, the National Film Board of Canada creates interactive works, social-issue documentaries, auteur animation and alternative dramas that provide the world with a unique Canadian perspective. The NFB is developing the entertainment forms of the future in groundbreaking interactive productions, while pioneering new directions in 3D stereoscopic film, community-based media, and more. It works in collaboration with emerging and established filmmakers, digital media creators and co-producers in every region of Canada, with Aboriginal and culturally diverse communities, as well as partners around the world. Since the NFB’s founding in 1939, it has created over 13,000 productions and won over 5,000 awards, including 4 Webbys, 12 Oscars and more than 90 Genies. Its NFB.ca Screening Room features over 2,000 productions online, including high-definition and 3D films. The NFB also puts the experience of cinema into the hands of Canadians everywhere through its acclaimed mobile apps for the iPhone, iPad and Android platforms, as well as a pre-loaded app in the BlackBerry PlayBook.

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Jennifer Mair, NFB Publicist               
Telephone: 416-954-2045               
Cell: 416-436-0105                   
E-mail: j.mair@nfb.ca                   

Pat Dillon, NFB Publicist
Telephone: 514-283-9411
Cell: 514-206-1750
E-mail: p.a.dillon@nfb.ca

Lily Robert, NFB Head of Communications
Telephone: 514-283-3838
Cell: 514-296-8261
E-mail: l.robert@nfb.ca