A drawing of a young boy with an oversized head, a character from BLA BLA, an interactive website produced by Vincent Morisset in 2011.

Press Releases & Media Kits

Léa Pool's Pink Ribbons, Inc. to open in theatres

Press release


Montreal, December 8, 2011 – Following its acclaimed world premiere at the Toronto International Film Festival, Pink Ribbons, Inc. will open in over 20 theatres across Canada, beginning February 3, 2012. The National Film Board of Canada has released the trailer and poster in anticipation of this theatrical run.

Directed by Léa Pool and inspired by the book Pink Ribbons, Inc.: Breast Cancer and the Politics of Philanthropy by Samantha King, Pink Ribbons, Inc. looks at the pervasive impact of breast cancer fundraising. Every year, hundreds of thousands of people walk, run and shop for “the cure.” Millions of dollars are raised, but where does all the money go, and what is actually achieved? The film offers a completely different take on the pink ribbon “success” story that has overtaken North America, with insight from leading doctors, activists and social critics, as well as women diagnosed with breast cancer. Pink Ribbons, Inc. is produced by Ravida Din for the NFB.

As of February 3, Pink Ribbons, Inc. will screen in the following cities:

Ottawa (February 17)

Other cities will be added to the list. For all details, visit the website at nfb.ca/playlist/pink_ribbons_inc/.

About the NFB

Canada’s public producer and distributor, the National Film Board of Canada creates interactive works, social-issue documentaries, auteur animation and alternative dramas that provide the world with a unique Canadian perspective. Since the NFB’s founding in 1939, it has created over 13,000 productions and won over 5,000 awards, including 12 Oscars and more than 90 Genies.

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Pat Dillon, NFB Publicist
Telephone: 514-283-9411
Cell: 514 206-1750
E-mail: p.a.dillon@nfb.ca

Lily Robert, Director, Corporate Communications, NFB
Telephone: 514-283-3838
Cell: 514-296-8261
E-mail: l.robert@nfb.ca