A drawing of a young boy with an oversized head, a character from BLA BLA, an interactive website produced by Vincent Morisset in 2011.

Press Releases & Media Kits

NFB takes the first-ever Grand Prize for Innovation at the NUMIX awards for its interactive documentary Bar Code

Press release


Montreal, May 17, 2012 – Last night at the NUMIX awards, the mobile and interactive Web documentary Bar Code, a National Film Board of Canada (NFB)/ ARTE France co-production, won the Canada Media Fund Grand Prize for Innovation. The cross-category award, presented this year for the first time ever, recognizes productions that feature outstanding original writing and direction. The Web documentary Ma tribu, c’est ma vie (My Tribe Is My Life), another NFB production, was also a winner, receiving a NUMIX award in the Original Interactive — Interactive Production: Public Affairs, Magazine and Documentary category. These latest honours bring the NFB’s total number of NUMIX awards to four.

Bar Code ( barcode.tv), an NFB/ARTE France co-production and the first mobile and interactive Web doc, uses the objects that surround us as a starting point for examining who we are. The international and trilingual (English/French/German) work explores its topic through 100 films by 30 filmmakers from Canada and Europe. Available on four platforms—a website, an iPhone app, an installation and a television program— Bar Code was created by Pascal Brouard and Departement.ca. It has already won the FIPA d’Or Grand Prize for Web Creation at the International Festival of Audiovisual Programs (FIPA) in Biarritz, France, as well as a Favourite Website Award ( thefwa.com) for its mobile app in February, and was a finalist at the Emmy Awards.

My Tribe Is My Life, available at nfb.ca/mytribe, is an interactive Web documentary that delves into the distinctive worlds of eight style-conscious music fans. In doing so, it probes the Internet’s role in transforming personal relationships and forging individual identity. My Tribe Is My Life was created by filmmaker Myriam Verreault, who shot the individual portraits, Web director Alex Leduc of Atelier Deux Huit Huit and producer Hugues Sweeney of the NFB. In December 2011, it received a Boomerang Grand Prix in the Site expérientiel category.

The NUMIX awards, which honour excellence in multimedia production in Quebec, are now in their third year.

About the NFB

Canada’s public producer and distributor, the National Film Board of Canada creates interactive works, social-issue documentaries, auteur animation and alternative dramas that provide the world with a unique Canadian perspective. Since the NFB’s founding in 1939, it has created over 13,000 productions and won over 5,000 awards, including 12 Oscars and more than 90 Genies.

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Pat Dillon, Publicist, NFB
Phone: 514-283-9411
Cell: 514-206-1750
E-mail: p.a.dillon@nfb.ca

Lily Robert, Director, Corporate Communications, NFB
Phone: 514-283-3838
Cell: 514-296-8261
E-mail: l.robert@nfb.ca