A drawing of a young boy with an oversized head, a character from BLA BLA, an interactive website produced by Vincent Morisset in 2011.

Press Releases & Media Kits

Phoenix New Media Limited (FENG) to feature NFB documentaries and animation on first Canadian-branded digital channel in China

Press release


Montreal, June 11, 2012 – The National Film Board of Canada (NFB) and Phoenix New Media Limited (FENG) of China have announced the creation of NFB ZONE, the first Canadian-branded online channel in the People's Republic of China. This partnership will showcase approximately 130 NFB animated or documentary films on Phoenix New Media's digital platforms in China, with titles made available for streaming, video on demand and download-to-own. The NFB is the latest international content creator and portal to partner with Phoenix New Media, following the BBC, which signed an agreement last year.

Phoenix New Media Limited (FENG) is one of China's leading private-sector media companies, delivering content across a range of platforms and portals, with its web portal and mobile channel reaching 300 million page views each day.

“We are thrilled to be partnering with Phoenix New Media. The NFB ZONE is part of the NFB's new business plan to seek out strategic partnerships and cement our leadership role in the new global digital media landscape,” said Tom Perlmutter, Government Film Commissioner and Chairperson of the National Film Board of Canada. “It's also the latest result of years of engagement between Canada's public producer and Chinese partners, working to forge relationships and utilize mobile media technology to build cultural bridges and business opportunities between our peoples.”

Mr. Shuang Liu, Chief Executive Officer of Phoenix New Media, commented, “We are very pleased to be partnering with the NFB, the most reputable Canadian content powerhouse. Our strategic partnership will not only enrich the NFB's global distribution channels and ifeng's video content library, but it will also offer Chinese audiences an ideal destination to reach the best Canadian-produced documentaries and animated films. As one of the most influential Internet media companies in China, we believe such initiatives show our dedication to continue improving the cultural communication between the Chinese people and the outside world, through premium and differentiated content offerings.”

About the National Film Board of Canada

The National Film Board of Canada creates groundbreaking interactive works, social-issue documentaries and auteur animation. The NFB's award-winning content can be seen at NFB.ca and on apps for smartphones, tablets and connected TV. Canada's public producer and distributor since 1939, the NFB has created over 13,000 productions and won over 5,000 awards, including 6 Webbys, 12 Oscars and more than 90 Genies.

About Phoenix New Media Limited

Phoenix New Media Limited (FENG) is the leading new media company providing premium content on an integrated platform across Internet, mobile and TV channels in China. Having originated from a leading global Chinese-language TV network based in Hong Kong, Phoenix TV, the company enables consumers to access professional news and other quality information and share user-generated content on the Internet and through their mobile devices. Phoenix New Media's platform includes its ifeng.com channel, consisting of its website, its video channel, comprised of its dedicated video vertical and video services and applications, and its mobile channel, including its mobile Internet website and mobile Internet and value-added services (“MIVAS”).

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For investor and media inquiries please contact:

Phoenix New Media Limited

Matthew Zhao
Tel: +86 (10) 8445-8883
E-mail: ir@ifeng.com

ICR, Inc.

Jeremy Peruski
Tel: +1 (646) 405-4883
E-mail: Jeremy.peruski@icrinc.com

The National Film Board of Canada

Jennifer Mair, NFB Publicist
Tel: 416-954-2045 | Cell: 416-436-0105
E-mail: j.mair@nfb.ca | Twitter: @NFB_Jennifer

Lily Robert
Director, Corporate Communications, NFB
Tel: 514-283-3838 | Cell: 514-296-8261
E-mail: l.robert@nfb.ca