A drawing of a young boy with an oversized head, a character from BLA BLA, an interactive website produced by Vincent Morisset in 2011.

Press Releases & Media Kits

The NFB and Urbania launch Rouge au carré

Press release


Montreal, June 13, 2012 – On June 22, the National Film Board of Canada (NFB) and Urbania magazine are launching Rouge au carré, an artistic interactive essay and special magazine issue focusing on the spring 2012 student conflict in Quebec. The visual design of both the Web and magazine version is created by the École de la Montagne Rouge.

Rouge au carré, an interactive essay at onf.ca/rouge

This interactive production is consistent with the NFB's long tradition of works dealing with pivotal moments in the country's history. Rouge au carré is an artistic testimonial to speaking out and citizen engagement in this time of social mobilization. Neither a documentary nor a militant portrait, it is rather a means of visually reclaiming the content generated by the public on social networks—a true harnessing of history in the making. A narration of excerpts from Jean-Jacques Rousseau's Social Contract serves as a background to the Web experience, inviting the public to interact with 22 visual works inspired by citizen mobilization. Rousseau's writings go back 250 years and gave rise to modern humanism, but they still resonate today and put current events in perspective.

In addition to the École de la Montagne Rouge (a group of UQAM design students creating images that embody the student conflict), a multifaceted team of collaborators is involved in the project. Original music is being provided by Capitaine Soldat, who recently created and released 78, an instrumental tribute to the Montreal pots and pans movement. Commun, the Web production company that recruited for the march on April 22, 2012, is working on interactive direction. Author, advertising writer and scriptwriter Pascal Henrard is responsible for texts and editing. The project's producers are Hugues Sweeney and Dominique Willieme of the NFB.

Rouge au carré, the special magazine issue

After witnessing the conflict in the spring of 2012 and seeing all the outstanding writing about it posted on the Web, Urbania came up with the idea of creating a special issue of its magazine devoted entirely to this new social movement, in collaboration with the École de la Montagne Rouge.

Rouge au carré will be online at onf.ca/rouge and distributed in a special print edition as of June 22.

About the NFB

The National Film Board of Canada creates groundbreaking interactive works, social-issue documentaries and auteur animation. The NFB's award-winning content can be seen at NFB.ca and on apps for smartphones, tablets and connected TV. Canada's public producer and distributor since 1939, the NFB has created over 13,000 productions and won over 5,000 awards, including 6 Webbys, 12 Oscars and more than 90 Genies.

About Urbania

While stopping and listening to people's stories,  Urbania wants to entertain, inform and surprise through its Web platform, magazine, phone applications and TV series. Nonconformist, graphically adventurous and Quebecois, Urbania has a single mission: transforming the ordinary into the extraordinary in all French communities.



Pat Dillon, NFB Publicist
Telephone: 514-283-9411
Cell: 514 206-1750
E-mail: p.a.dillon@nfb.ca
Twitter: @PatDofTheNFB 

Lily Robert, Director, Corporate Communications, NFB
Telephone: 514-283-3838
Cell: 514-296-8261
E-mail: l.robert@nfb.ca