A drawing of a young boy with an oversized head, a character from BLA BLA, an interactive website produced by Vincent Morisset in 2011.

Press Releases & Media Kits

NFB webdoc Bear 71 wins Gold Cyber Lion Award

Press release


Montreal, June 21, 2012―The National Film Board of Canada's interactive productions have won their first-ever award at the Cannes Lions International Festival of Creativity (June 17 to 23, 2012) with a Cyber Lion Award for the NFB interactive documentary Bear 71 ( nfb.ca/bear71). The Gold Cyber Lion for Bear 71 is going to web design firm Jam3 (Pablo Vio, Creative Director) of Toronto, in the category of Charities, Public Health & Safety, Public Awareness Messages, following an announcement in Cannes on June 21.

Bear 71 was created by Jeremy Mendes, Leanne Allison and the NFB. Bear 71 was written by J.B. MacKinnon and voiced by Mia Kirshner. Aubyn Freybe-Smith designed the site and Jam3 (Pablo Vio, Creative Director) did interactive design and programming. Bear 71 was produced by Loc Dao, Bonnie Thompson and Dana Dansereau. The project was executive produced by Dao, Rob McLaughlin and David Christensen. Bear 71 is a co-production between the NFB's Digital Studio in Vancouver and its Northwest Centre, based in Edmonton.

It's just the latest interactive media honour for NFB interactive works. Last month, Canada's public producer added two more Webby Awards— the Internet's highest honour—for a total of six Webbys in just five years.

Now in its 59th season, the Cannes Lions International Festival of Creativity is the world's most prestigious international creative communications awards, with over 28,000 entries from all over the world.

About the NFB

The National Film Board of Canada creates groundbreaking interactive works, social-issue documentaries and auteur animation. The NFB's award-winning content can be seen at NFB.ca and on apps for smartphones, tablets and connected TV. Canada's public producer and distributor since 1939, the NFB has created over 13,000 productions and won over 5,000 awards, including 6 Webbys, 12 Oscars and more than 90 Genies.

– 30 –


Jennifer Mair, NFB Publicist
Phone: 416-954-2045
Cell: 416-436-0105
E-mail: j.mair@nfb.ca

Lily Robert, Director, Corporate Communications, NFB
Phone: 514-283-3838
Cell: 514-296-8261
E-mail: l.robert@nfb.ca