A drawing of a young boy with an oversized head, a character from BLA BLA, an interactive website produced by Vincent Morisset in 2011.

Press Releases & Media Kits

Pink Ribbons, Inc. by Léa Pool to be screened at the Rendez-vous de l'ONF en Acadie

Press release


Moncton, September 25, 2012 – Pink Ribbons, Inc. (2011, 98 min), directed by Léa Pool, will make its grand premiere on screens in Acadia next week. The feature documentary illustrates how the devastating reality of breast cancer, which marketing experts have labelled a “dream cause,” has been eclipsed by the dazzling success story of a little pink ribbon.

Directed by Léa Pool and produced by Ravida Din for the National Film Board of Canada, Pink Ribbons, Inc. will launch the 2012 fall season of the Rendez-vous de l'ONF en Acadie in Pointe-de-l'Église (Sunday, September 30), Moncton and Caraquet (Monday, October 1), Fredericton (Tuesday, October 2) and Edmundston (Thursday, October 4). Screenings start at 7 p.m. and admission is free!

Walk, run and jump for “the cure”

Breast cancer has become the poster child of “cause marketing.” Hundreds of thousands of men and women walk, bike, climb and buy all sorts of products to fund research for a cure. Each year millions of dollars are raised to fight breast cancer. But where does the money go and how is it actually being used?

Pink Ribbons, Inc. was in the official selection of the 2011 Toronto International Film Festival and in competition the same year at the Amsterdam International Documentary Film Festival.

The director

Born in Switzerland, director and screenwriter Léa Pool immigrated to Quebec in 1975 and embarked on her film career a few years later. In 1984, she directed her first feature film, La femme de l'hôtel, which was enthusiastically received and won several international awards. In 2006, she received three lifetime achievement awards including the Albert-Tessier Award, the highest distinction awarded by the Government of Quebec annually in recognition of the exceptional talent and outstanding contribution of an individual in the field of cinema.

Coming soon

Starting the week of October 7, Geoff Bowie's film Courage (2011, 52 min) will be screened at the Rendez-vous de l'ONF en Acadie. Courage is a participatory social issue film about the “working poor.” In it, six Ontarians talk about having to work multiple jobs to survive and courageously explain their strategies for getting out of financial insecurity. Courage will be preceded by the animated short Paula, by Dominic Etienne Simard (2011, 10 min).

The Rendez-vous de l'ONF en Acadie gives film buffs in several regions of Acadia an opportunity to see exceptional recent Canadian cinema on the big screen. The season's full program schedule is available at:  onf.ca/rendez-vous

Free film nights take place at the following locations:

·    Pointe-de-l'Église: Marc-Lescarbot Theatre, Université Sainte Anne (1695 Route 1)
·    Fredericton: Dr. Marguerite Michaud Library (Sainte Anne Community Centre, 715 Priestman Street)
·    Caraquet: Cinéma du Centre (220 Saint Pierre Boulevard West)
·    Edmundston: Mgr. W. J. Conway Public Library (33 Irene Street)
·    Moncton: Amphitheatre in the Jacqueline Bouchard Pavillion, Université de Moncton

About the NFB

The National Film Board of Canada creates groundbreaking interactive works, social-issue documentaries and auteur animation. The NFB's award-winning content can be seen at NFB.ca and on apps for smartphones, tablets and connected TV. Canada's public producer and distributor since 1939, the NFB has created over 13,000 productions and won over 5,000 awards, including 6 Webbys, 12 Oscars and more than 90 Genies.

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Madeleine Blanchard, for the NFB
Telephone: 506-384-6897
E-mail: madoblan@nbnet.nb.ca

Lily Robert, Director, Corporate Communications, NFB
Telephone: 514-283-3838
Cell: 514-296-8261
E-mail: l.robert@nfb.ca