A drawing of a young boy with an oversized head, a character from BLA BLA, an interactive website produced by Vincent Morisset in 2011.

Press Releases & Media Kits

Moment Factory's Mégaphone selected following call for ideas by Parti Pris Pluriel

Press release

2012/09/13


Montreal, September 13, 2012 – The National Film Board of Canada (NFB) and the Quartier des spectacles Partnership (QDSP) announce that Moment Factory's Mégaphone has been selected following the call for ideas launched by PPP—Parti Pris Pluriel. In April 2012, PPP invited both established and up-and-coming artists, collectives and production companies from virtually every field to submit ideas for an interactive installation that reflects on the reciprocal relationship between the individual and society. The work will transform the south-facing wall of the President Kennedy Pavilion (part of the Université du Québec à Montréal) and the nearby Promenade des Artistes in August 2013. The project will be co-produced by Hugues Sweeney (NFB) and Pascal Lefebvre (QDSP).

About Mégaphone

Chosen from a total of 54 submissions, Mégaphone will encourage members of the public to speak into a gigantic megaphone installed on the Promenade des Artistes; their speech will then be transcribed onto the concrete strips of the UQAM building in real time. In transforming spoken words into large-scale text, the installation will function as a “living” work of visual art that mediates the social aspect to individual expression as it touches on the collective memory. Also, in a nod to history, the Promenade's window displays will feature images of some of Quebec's greatest orators, including artists, politicians and scientists. A perpetual murmur will run through the installation: a memory both living and ephemeral of the words that precede us, lead us and move us. At the juncture of sound and image, Mégaphone will bring out the human dimension of public space.

A word from François Girard, jury chair

“The PPP jury was unanimous in choosing Mégaphone, which, in the face of stiff competition, stood out for its relevance and originality. But beyond its uniqueness and formal qualities, the proposal also won us over with its polemical stance and urban character—the fact that it breaks through inner-city anonymity to give us a chance to publicly say who we are. In this sense, it responded perfectly to the criteria issued by the NFB and the Quartier des spectacles Partnership. The many other entries came from artists from a wide range of disciplines, whom we thank for their enthusiastic response. Many of the proposals were frankly remarkable,” said François Girard, filmmaker, theatre director and PPP jury chair.

A word from project designers Moment Factory

“We were captivated by the call for ideas launched by the NFB and Quartier des spectacles Partnership and loved reflecting on the theme of speaking out in public in today's social context. While it's true that people increasingly share their ideas over the Internet, we still believe in the importance of promoting interaction in public places. Mégaphone, a collaborative project that evolves through time, is part of a series of recent initiatives in which we team up with Montreal universities, vocational schools, cultural institutions and festivals,” said Vincent Pasquier, director of Moment Factory's Innovation & Technology team.

Mégaphone, a group experience, celebrates the public space that forms around the embodied word. By putting the emphasis on oral expression, it aligns with our city's history of grassroots rallies and public assemblies,” added scriptwriter Étienne Paquette.

The PPP – Parti Pris Pluriel jury consisted of:

François Girard, Filmmaker, Theatre Director and Jury Chair
Luc Bourdon, INIS Documentary Program Producer and Director
Marie Fraser, Chief Curator, Montreal Museum of Contemporary Art
Pascal Lefebvre, Director of Programming, Quartier des spectacles Partnership
Hugues Sweeney, Senior Producer, Interactive Projects, NFB

About the NFB

The National Film Board of Canada creates groundbreaking interactive works, social-issue documentaries and auteur animation. The NFB's award-winning content can be seen at NFB.ca and on apps for smartphones, tablets and connected TV. Canada's public producer and distributor since 1939, the NFB has created over 13,000 productions and won over 5,000 awards, including 6 Webbys, 12 Oscars and more than 90 Genies.

About the Quartier des spectacles Partnership

For more than a century, the Quartier des spectacles has been Montreal's cultural heart. Today, it is also a hub of economic, urban and cultural development, with many assets that are helping to establish Montreal as a leading cultural metropolis. A vibrant creative zone, open to artistic diversity and cultural cross-pollination, the Quartier has something for everyone, from digital-arts aficionados to fans of world music. Every month of the year and every hour of the day, Montrealers and visitors converge on its 80 venues, 40 festivals and seven squares and public spaces. Part of a unique urban fabric, the boldly illuminated Quartier des spectacles is an essential destination for anyone looking for a thrilling cultural experience. For more information, visit quartierdesspectacles.com/en/.

UQAM and creation

With a strong presence in cultural creation, UQAM offers a wide range of programs through which artists can improve their practice in an array of disciplines: interactive media, film, television, dance, music, literary studies, design, visual arts, media arts and theatre. UQAM also boasts one of the largest visual arts faculties in North America: etudier.uqam.ca/english.

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Information

For the NFB

Pat Dillon                                                                 
NFB Publicist                                                          
Telephone: 514-283-9411
Cell: 514-206-1750              
E-mail: p.a.dillon@nfb.ca

Lily Robert, Director
Corporate Communications, NFB
Phone: 514-283-3838
Cell: 514-296-8261
E-mail: l.robert@nfb.ca

For the Quartier des spectacles Partnership

Mélanie Mingotaud
Telephone: 514-861-7870, ext. 222
E-mail: melanie@bchabotcom.ca

Jeanne Charlebois
Telephone: 514-861-7870, ext. 224
E-mail: jeanne@bchabotcom.ca