A drawing of a young boy with an oversized head, a character from BLA BLA, an interactive website produced by Vincent Morisset in 2011.

Press Releases & Media Kits

Fort McMoney. Two years of research, 60 days of shooting, 50 interviews.

Press release


Montreal, September 12, 2013 – On November 25, TOXA and the National Film Board of Canada (NFB), in association with ARTE, will launch Fort McMoney ( fortmcmoney.com), a trilingual (English, French and German) interactive documentary game about the issues facing Fort McMurray, Alberta. Created by David Dufresne ( Prison Valley), Fort McMoney explores various facets of Fort McMurray—a town at the centre of Canada's economic growth thanks to its location at the heart of the oil sands, the world's largest energy project.

Fort McMoney allows users to immerse themselves in the town's environmental, social, cultural, economic and political concerns. By meeting citizens and key players in Fort McMurray's development, users can, among other things, participate in major debates leading to referendums whose outcome—determined collectively by the players—influence the direction of the game for everyone. Participants find themselves taking part in a striking interactive experience that brings to life complex and very real dilemmas.

Users can sign up now at fortmcmoney.com to take part in the documentary game starting November 25.

About the creator

David Dufresne is an independent journalist and documentarian. He is the writer and co-director (with Philippe Brault, who was also the cinematographer for Fort McMoney) of the acclaimed Web documentary Prison Valley (2010, Upian/ARTE), which received widespread international acclaim.

International media partners

Fort McMoney is presented in partnership with Le Monde and Süddeutsche.de, and will be available on their websites as well as at fortmcmoney.com.

About TOXA

TOXA is the driving force behind the magazine and TV series URBANIA. This combination between a communication agency and a production company is a multiplatform content creator (television, Web, mobile, publishing) which has been devoted to finding communication solutions since its inception in 2000. TOXA has been the recipient of numerous awards, both local and national (Gemini, Boomerang, Canadian Magazine Awards) and international (Webby Awards, Flash Festival Paris, FWA), for its documentary series, interactive experiences and creative branded content solutions. toxa.com

About the NFB

The National Film Board of Canada is one of the world's leading digital content hubs, creating groundbreaking interactive documentaries and animation, mobile content, installations and participatory experiences. The NFB has produced over 13,000 productions and won over 5,000 awards, including 7 Webbys and 12 Oscars. To access acclaimed NFB content, visit NFB.ca or download its apps for smartphones, tablets and connected TV.


For more information

Melissa Than
Publicist, NFB
Tel.: 416-952-8960
Cell: 647-248-9854
E-mail: m.than@nfb.ca

Lily Robert
Director, Corporate Communications, NFB
Tel.: 514-283-3838
Cell: 514-296-8261
E-mail: l.robert@onf.ca