A drawing of a young boy with an oversized head, a character from BLA BLA, an interactive website produced by Vincent Morisset in 2011.

Press Releases & Media Kits

In collaboration with Urbania, the NFB launches Toi, moi et la Charte

Press release


Montreal, November 6, 2013 – Today, the National Film Board of Canada (NFB) in collaboration with Urbania launched Toi, moi et la Charte, a French-language interactive experience created to fire up and expand the ongoing debate about the Quebec Charter of Values. Drawing on the polarized views, extreme reactions and anxieties raised by the contentious charter, filmmakers Jérémie Battaglia and Vali Fugulin have joined forces with Departement to create a Web project that challenges users to examine their beliefs. Online at onf.ca/charte, the video portraits and photos of Toi, moi et la Charte open the door to stimulating encounters and surprising perspectives—views that are as varied as they are controversial, whatever your opinion of the Charter. The project is produced by Nathalie Cloutier and Hugues Sweeney of the NFB.

From November 6 to 27, 2013, directors Battaglia and Fugulin—currently shooting new content in Quebec—will continually add to the site, which will also be enhanced by user contributions made through the social networks of Urbania, the project's distribution partner. A work in perpetual progress, Toi, moi et la Charte will be further enriched with additional interactive portraits based on breaking news and contributions from the public. A collaborative and vibrant process of discovery, the project will ultimately yield a comprehensive, nuanced portrait of a subject that has left no-one indifferent this fall.

Examine your own values by joining a discussion that has passions running high

Innovative, fun and interactive, Toi, moi et la Charte invites users to reflect on their own values. Burka, crucifix, fundamentalism, feminism, freedom of religion: users must first choose nine of the 27 evocative terms displayed on the site and place them into three categories (“me,” “my values” and “my areas of discomfort”). Then, users will experience two “unlikely encounters” in the form of video portraits of two individuals whose positions differ from or resemble their own. Offering diverse perspectives on a thorny topic, Toi, moi et la Charte examines the meanings of various buzzwords generated by the debate, and is sure to prompt discussions that challenge any preconceived ideas users may have about the Charter's pros and cons.

About Jérémie Battaglia, filmmaker and photographer

Jérémie Battaglia was born in southern France in 1983. After training as a cameraman, he spent several years working on various documentaries and feature films in France while simultaneously working as a photographer. He moved to Montreal in 2009, where he developed his interest in social and political issues. He covered the spring 2012 student movement in Quebec from its earliest stages with photo essays and videos that include Casseroles. He is also active in the Montreal artistic community as a photographer and director. In April 2012, he made 20 + 12, une partie de campagne, a webdoc on France's presidential election that went on to inspire the NFB-produced Le poids d'une voix. He also directed the NFB interactive documentary Le printemps d'après, a look back at the student movement. Toi, moi et la Charte is his third collaboration with the NFB.

About Vali Fugulin, NFB cinéaste en résidence (filmmaker-in-residence)

Vali Fugulin has worked on documentary film, television and Web projects for several years. She holds a communications degree with a specialization in film from Concordia University in addition to completing a two-year film program at the Institut national de l'image et du son (INIS). She is a director, editor, screenwriter and cinematographer whose credits include the documentary series Cas de conscience (2012–2013) and Naufragés des villes (2011). She has also written and directed a number of documentary films, including Zed à Tokyo (2010), Tupperware: Bowl of Success (2006) and Les Laboratoires Crête (2003). At the NFB, Fugulin participated in Le monde est petit (2000), GDP: Measuring the Human Side of the Canadian Economic Crisis (2010) and Barcode (2011), a co-production with ARTE France. Toi, moi et la Charte marks the beginning of her two-year residency at the NFB.

About the NFB

The National Film Board of Canada (NFB) is one of the world's leading digital content hubs, creating groundbreaking interactive documentaries and animation, mobile content, installations and participatory experiences. The NFB has created over 13,000 productions and won over 5,000 awards, including 4 Canadian Screen Awards, 7 Webbys and 12 Oscars. To access acclaimed NFB content, visit NFB.ca or download its apps for smartphones, tablets and connected TV.

About Urbania

Focusing on people and their stories, Urbania uses its Web platform, magazine, mobile applications and TV series to entertain, inform and surprise. Unorthodox, graphically adventurous and utterly Québécois, Urbania has but one mission: to make the ordinary extraordinary for francophone communities everywhere.



Pat Dillon, NFB Publicist
Tel: 514-283-9411
Cell: 514-206-1750
E-mail: p.a.dillon@nfb.ca

Lily Robert, Director, Corporate Communications, NFB
Phone: 514-283-3838
Cell: 514-296-8261
Email: l.robert@onf.ca